Parloa launches official Partner Program to supercharge agentic AI adoption globally

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24 September 2025 • 3 mins

NEW YORK/BERLIN — September 24, 2025 — At its flagship partner event WAVE Soundcheck, Parloa, an innovator in agentic AI for customer experience, announced the Parloa Partner Program: a world-class, enterprise-grade framework for services, BPO, and technology partners to sell, deliver, and co-create the future of agentic CX AI with Parloa.

Partnerships are Parloa’s biggest growth bet. By embedding Parloa into broader solution portfolios, partners make the platform stickier and more versatile. By amplifying the brand and delivering outcomes at scale, they create repeatable, verticalized plays that compound into durable, partner-led revenue flywheels.

The Parloa Partner Program formalizes and streamlines existing relationships while offering significant new incentives and infrastructure. For the first time, partners gain access to a structured tier model, transparent benefits, and a full suite of enablement resources to scale enterprise-grade AI implementations.

Meeting a growing need in enterprise CX

As enterprises adopt agentic AI, they rely on partners to design, implement, and scale solutions across industries and geographies. Yet partners often face challenges with technology, scale, safety, and interoperability. The Parloa partner ecosystem addresses these gaps — creating a high-margin, repeatable business line and positioning partners as AI CX advisors powered by Parloa.

With access to the most advanced agentic automation platform in the market, partners can:

  • Leverage Parloa as a services flywheel to drive repeatable revenue.

  • Deliver CX-as-a-Service solutions instead of one-off licenses.

  • Build with Parloa’s composable, turnkey platform to extend functionality and win more deals.

For customers, this means faster time to value, delivered by partners they already trust, on the platforms they already use, in the regions they operate, with the vertical expertise they need — Parloa in any flavor, a one-stop-shop.

Structured program, enterprise-grade infrastructure

The Parloa Partner Program is anchored by:

  • Tiered Structure: Three tiers for Services and BPO partners and a dedicated Technology Partner track, with progression based on certifications, implementations, and customer impact.

  • Partner Portal: A central hub for deal registration, pipeline visibility, joint action plans, sales & delivery assets.

  • Parloa Academy: Role-based training and certifications, with sandbox environments, customized demos, and AI simulation testing.

  • Partner Directory: A customer-facing discovery platform.

  • New Partner Website: The gateway for partners (Become a Partner, Portal access) and customers (Find a Partner).

  • Menu of Benefits: Transparent overview of high-value business, enablement, delivery, and marketing benefits by tier.

“Our Partner Program reimagines the capabilities of a sales channel to become a framework for collaboration,” said Dorothy Copeland, SVP of Partner Ecosystem at Parloa. “By formalizing our comprehensive approach, we are giving partners the tools and structure they need to scale Parloa’s agentic AI across industries and geographies, as well as the support to do it right.”

What our partners are saying

We’ve been leveraging Parloa’s AI platform to meet growing demand for flexible, voice-led customer service technologies,” said Ergon Gashi, SVP Digital Platforms at NTT DATA. “Through our partnership, we’ve successfully closed joint deals that strengthened our market position.”

Ahmed Mahbrook, Head of Software Partners at Microsoft: "Enterprises are moving fast to embrace agentic AI, and success requires innovation and trust at scale. With Parloa’s platform powered by Microsoft Azure AI, we’re enabling organizations to harness secure, enterprise-grade AI agents that transform every customer interaction into a meaningful relationship. Together, we're redefining what's possible in deepening customer relationships."

“There are a lot of companies pitching agentic capabilities, especially in the customer service and support space,” says Hans Agnischock, Partner at Deloitte. “Parloa’s voice stands out, as they have the track record, impressive partner portfolio, and immediate, measurable results to prove they’re a leader in the market.”

Björn Burow, Partner at PwC Germany: “We are often being asked by our clients who is the right partner for bringing agentic solutions to their business, and the Parloa Partner Program is definitely one which stands out. The comprehensive integration of innovative technology, strategic training, and established trust is exactly what is required to shape successful channel partnerships. Our customers are highly impressed by Parloa’s AI agents, and we genuinely appreciate the inspiring and progressive collaboration with their team."

About Parloa


Parloa is a leading agentic AI company transforming what’s possible in customer service. Parloa’s AI Agent Management Platform helps enterprises to build, deploy, and orchestrate highly-skilled AI agents that engage in natural conversations with every customer. Global brands trust Parloa to deliver exceptional experiences that are proven to increase satisfaction, deepen customer loyalty, and introduce new revenue opportunities. Parloa was founded in 2018 by Malte Kosub and Stefan Ostwald and today employs over 300 people in Berlin, Munich, and New York. For more information, visit https://www.parloa.com.